Recent Articles
Supra x New Era ‘SFCO’ 59Fifty Fitted Caps

As part of their 2009 Collection Supra will be introuducing a bundle of new caps, some of them New Era Fitted Hats, others stretch fit and snapback. Here we feature the Supra Footwear ‘SFCO’ New Era 59Fifty. The hats feature a solid color crown and brim either in yellow or grey with raised SFCO embroidery across the front with the Supra crown above the o. For those who may not be able to figure it out, SFCO stands for Supra Footwear Co. No exact release date is available at this time so stay tuned to Hat Junkies for updates.
Play Cloths ‘Applesauce’ Fitted Hat

Today we take a look at another Play Cloths Fitted Hat, this time the “Applesauce” fitted hat. The Applesauce Play Cloths Fitted Hat is what i guess you can say their staple fitted due to the fact it carries their paperboy style logo embroidered on the front. The old school vibe of the logo and its simplicity is something people have become to like. On the side of the cap the Play Cloths script logo is also included.
The Play Cloths ‘Applesauce’ Fitted Hat is available now at UBIQ.
Ebay Find: Jack Burton New Era Capture The Flag Fitteds

Got another new Ebay Find for you, this time a couple Capture The Flag New Era Hats. Back in 2006 Jack Burton, owner of the mega-giant company Burton got together with the New Era design team to put together his very own Capture The Flag fitted hat. Mr. Burton kept the style of the hat nice and simple with a brown plaid design on both the crown and brim with a green Burton logo on the front. The liner of the cap on the other hands carries a little bit more detail displaying the numerous logos Burton has used over the years laid out on a goldish color satin liner. Jack Burtons autograph is of course included on a signed and numbered card which comes in a metal case with the hat. You already know Capture The Flag New Era Fitted Hats are limited in numbers and with only 288 of these available who knows when you may see another one. A seller on Ebay is selling 4 of them in 4 different sizes, each for $79.99. Available is a 7 1/2, 7 5/8, 7 3/4 and a 7 3/8.
If you have any interest in this Jack Burton Capture The Flag New Era Hat check out the Ebay Auctions now.
Amongst Friends x New Era ‘Perforated Suede’ 59Fifty

Amongst Friends has released a couple New Era Fitted Hats as part of their 2008 Winter Collection. One of those new caps is this Perforated Suede 59Fifty Fitted. The Perf Suede New Era carries a classic/throwback sort of vibe i think with a smooth white, blue and brown colorway. As you can see the fitted is made up of a suede perforated crown and brim with the Amongst Friends “AF” logo in blue with a brown outline. The side and rear panels of the cap are finished in a chocolate brown color with Amongst AF Friends printed across the back in white. The eyelets and button on the top were finished in blue to match the AF logo embroidered on the front and the blue underbrim. Satin paisley fabric was used for the lining inside the hat.
The Amongst Friends ‘Perforated Suede’ New Era 59Fifty Fitted is now available at finer AF retailers including BoundlessNY.
New Era ‘Look Back’ 59Fifty Pack

New Era presents the ‘Look Back’ 59Fifty Pack consisting of 3 fitted hats. Each hat includes a design on the front panels taken from a different point of view.From top to bottom on the right hand side you have a fitted displaying a design of rabbits in the path of car headlights, a couple driving off into the sunset and two lovers at the beach watching a sunset. ‘Dont Look Back’ is embroidered on the back. The hats are made of 100% wool with satin applique features to add a little something extra.
Im not quite sure if there is any plans for a US release but the hats are currently available at the New Era UK Flagship location and in their online shop. Follow the jump to take a look at each hat.
Upper Playground x New Era December 2008 Fitted Hats

The New Era fitted hats designed by the Upper Playground crew for December ‘08 have officially hit their webstore and flagship stores. This month Upper Playground presents 3 new fitted hat designs, 1 created by Jeremy Fish and 2 created by Upper Playground themselves.
First off you got the “Bunny Hole” New Era Fitted Hat which was designed by Jeremy Fish as part of his superFishal line. The hat features a rich brown tweed fabric on the crown and brim with brown corduroy under the visor. The embroidery on the crown features a bunny peaking out of a hole, much like its cousin the groundhog which UP and Jeremy Fish hope will bring us an early spring.
The next 2 hats are designed by Upper Playground. The fitted on the left uses the Upper Playground Walrus logo and features a classic black and white pinstripe design. This is grown man fabric, not for the boys as Upper Playground says. The hat on the left is known as the Captain New Era complete with golden oak leaf embellishments or “scrambled eggs.” All of the hats are available at Upper Playground stores in Seattle, Portland, Sacramento, San Francisco, Berkeley, Los Angeles, New York and online at the Upper Playground Webstore.
Follow the jump for a shot of each hat, including a video put together by Upper Playground and Jeremy Fish for the Bunny Hole New Era Hat.
Leaders x New Era ‘Leaders Chicago Seal’ 59Fifty

This coming Saturday Leaders 1354 out in Chicago will release a couple new 59Fifty Fitted Hats carrying an updated version of their “seal” logo. Overly pleased with the final design on these New Era hats Leaders decided to put together 6 different colorways instead of the usual 4-5 produced when new logos are developed. The release is set for December 6th at both Leaders 1354 retail locations as well as in their online shop. Retail price will be set at $40 a piece.
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